About us

Radiant Skin. Royal Confidence. Pure Ingredients.

At Mitae, we believe that glowing, healthy skin is not a privilege — it is something every woman deserves. We are a Korean-inspired, clean beauty brand founded in India, crafting science-backed skincare formulas that combine the best of nature and technology. Rooted in the Korean philosophy of skin-first beauty, every product we make is a step toward your most radiant, confident self.

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Where Beauty Meets Purpose

Mitae was founded on a simple but powerful belief — that your skincare should work as hard as you do. We developed every formula with intention, carefully selecting active ingredients that are clinically studied, skin-safe, and effective for real, visible results. We do not believe in shortcuts, harmful fillers, or empty promises. What goes into a Mitae product is exactly what your skin needs — nothing more, nothing less.

Our name, Mitae (미태), reflects our philosophy: skin that radiates from within, beautifully and naturally. We bring together the wisdom of Korean skincare rituals and the richness of botanical ingredients to create a range that truly transforms your skin — gently, effectively, and consistently.

Our Philosophy

OUR FORMULATION PHILOSOPHY

Every Mitae product is built on a foundation of clean, responsible formulation. We are committed to being free from parabens, sulfates, mineral oils, artificial dyes, and any ingredient that could compromise your skin’s long-term health. Our formulas are dermatologist-reviewed, cruelty-free, and developed to suit all skin types — including sensitive, combination, oily, and dry skin.

We source our active ingredients from trusted, ethical suppliers globally, and each batch goes through rigorous quality checks before it reaches your hands. Every product is designed to deliver a luxurious, spa-like experience with results you can actually see and feel.

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Beauty Without Borders — Now Shipping Worldwide

What began as a dream to make premium beauty accessible to women across India has grown into a global mission. Mitae now ships to customers around the world — because great skin knows no boundaries.

We understand that finding high-quality, trustworthy skincare from a brand you can rely on is not always easy, especially when you are shopping from outside India. That is why we have made it simple, secure, and fast — with international shipping to selected countries, real-time tracking, and dedicated customer support to guide you at every step.

Whether you are in New Delhi, New York, Dubai, or Melbourne — your Mitae routine is just a few clicks away, delivered safely to your door.

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Mitae is built by a passionate team of beauty enthusiasts, skincare scientists, and creative minds who share one common goal — to make you feel beautiful in your own skin. Every decision we make, from ingredient sourcing to packaging design, is driven by our deep respect for you, our customer.

2025

 The Beginning

Mitae was born in India with a bold mission — to make Korean-inspired, clean beauty formulas accessible and affordable to every woman who deserves to glow.

2025

Our First Collection Launched

We launched our core range — Face Serum, Body Lotion, and the Bio Herbal collection. The response from our customers was overwhelming, and Mitae quickly became a trusted name in Indian skincare.

2026

Going Global

Mitae crossed borders. We began shipping internationally, bringing our clean, effective formulas to beauty lovers in the US, UK, UAE, South Korea, and beyond.