Privacy Policy

Last updated: 01 March 2026

Mitae (“we”, “us”, “our”) operates the website https://mitaebeauty.com (the “Site”) and is committed to protecting your privacy and the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or make a purchase from our Site, whether you are located in India or in any other country.

By accessing or using our Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Policy, please do not use our Site.​

1. Information We Collect

We may collect the following types of information when you use our Site:

  • Contact details: name, email address, phone number, billing and shipping address (including country, state, city, postcode).
  • Account information: username, password, order history, wishlist, saved addresses, preferences.
  • Payment information: limited payment details processed via secure third‑party payment gateways (for example, UPI apps, credit/debit card processors, wallets, PayPal or similar services for international payments); we do not store your full card or payment instrument details on our servers.
  • Technical data: IP address, browser type, device type, operating system, referring URLs, pages viewed, time zone, approximate location, and access times.
  • Cookies and similar technologies: small data files stored on your device to remember your preferences, keep you logged in, and improve your browsing experience.​
  • Communication data: information you provide when you contact us via email, WhatsApp, social media, chat, contact forms, product reviews, or customer support.​

2. How We Use Your Information

We use your information for the following purposes:

  • To process and fulfill your orders, including managing payments, shipping (domestic and international), and delivery.
  • To create and manage your account and maintain your purchase history.
  • To communicate with you about your orders, account, and customer service queries.
  • To send you marketing communications, offers, newsletters, and promotions (only with your consent, where required by law).
  • To personalise your experience on the Site, including product recommendations and content.
  • To improve our Site, products, services, and customer experience through analytics and research.​
  • To detect, prevent, and address technical issues, fraud, and misuse of our services.
  • To comply with legal obligations and enforce our Terms and Conditions.

Depending on your location, we process your personal information based on:

  • Your consent.
  • The need to perform a contract with you (for example, when you place an order).
  • Our legitimate interests (such as Site security, analytics, and marketing to existing customers).
  • Compliance with applicable laws and regulations.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Recognise you when you return to our Site.
  • Keep items in your cart and manage checkout.
  • Understand how you use our Site and improve performance.
  • Provide personalised content and advertisements.

You can usually instruct your browser to refuse all cookies or to indicate when a cookie is being sent; however, some parts of the Site may not function properly if you disable cookies.​

5. How We Share Your Information

We may share your information with:

  • Service providers: including payment gateways, shipping/courier partners (domestic and international), warehousing, SMS/email/WhatsApp communication tools, analytics providers, and IT/hosting services.
  • International logistics partners and carriers, and where necessary, customs and tax authorities in destination countries, for the purpose of delivering your order and complying with import/export regulations.
  • Professional advisers: auditors, legal advisers, or consultants, where necessary.​
  • Law enforcement or government authorities: when required to comply with legal obligations, court orders, or law enforcement requests.
  • Business transfers: in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.

We do not sell your personal data to third parties.

6. International Data Transfers

We process and store your personal information primarily in India, but some of our service providers and logistics partners may be located in other countries. This means your information may be transferred to and processed in countries that may have different data protection laws than your country of residence.

Where required, we take reasonable steps to ensure that any international transfer of personal information is subject to appropriate safeguards designed to protect your information.​

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. This includes retaining order information for tax, accounting, and legal reporting obligations.

8. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.​

9. Your Rights

Subject to applicable law, you may have the right to:

  • Access the personal information we hold about you.
  • Request correction or updating of inaccurate or incomplete data.
  • Request deletion of your personal information, subject to legal obligations.
  • Withdraw consent where processing is based on consent (for example, marketing communications).
  • Object to or restrict certain processing activities.

To exercise these rights, please contact us using the details provided below.

Our Site may contain links to third‑party websites or services that are not operated by us. We are not responsible for the privacy practices or content of such third‑party sites, and we encourage you to read their privacy policies.​

11. Children’s Privacy

Our Site is not intended for use by children under 18 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can delete it.​

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be effective as soon as it is posted on this page, with the “Last updated” date revised accordingly.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Address: 4th Floor, unit-2, A-wing, Time Square Building, Andheri kurla Road, Marol, Mumbai, Maharashtra, India – 400059

Email: support@mitaebeauty.com

Phone: +91‑7208012930